The philosopher Immanuel Kant is perhaps best known for his “categorical imperative”– the notion that in any particular situation one should act in the way they’d want everyone else to act. As a pragmatist, I reject such totalizing claims. Still though, in rhetorical practice we should try to heed Kant’s dictum. In general people speak as they are spoken to. They act as those around them act. We are all responsible, therefore, for setting the tone of debate and discussion.
The above claim is based on a rather simple premise. In short, it assumes that humans are innately social creatures. We look to our environment to determine how we should behave. Much of this attunement is automatic, unconscious. How many times, for example, have you coughed or yawned or chewed your pencil because others around you did? Such adjustment is constant, both on a bodily level (yawning) and an epistemological level (what is understood as proper evidence in a debate, for example). Overtime, norms develop. They are never set in stone though. How we talk, think and engage is fluid, always changing based on the aggregate of millions of trivial encounters. To twist a popular faux Gandhi quote, like it or not, we are the change we see in the world.
Consider the following (particularly outlandish) example. A Florida gunmaker recently began marketing an assault rifle with special features which ensure that it can “never be used by Islamic terrorists.” He claims that his new weapon can combat religious violence. It does so by sporting a cross, various biblical verses and a label which indicates that “God wills” the use of the weapon (seriously).
As is glaringly apparent, this gunmaker, while claiming to be against religious violence, is following the same logic used by those he opposes. Both see violence as justified in the name of religious certainty. It’s just that to the gunmaker, ISIS or Al-Qaeda are certain about the wrong things. His truth and theirs diverge, but the way they go about promoting said truths—the rules they set for engaging with difference– are fundamentally similar.
Presumably my left-leaning reader can see the foolishness of the gunmaker’s stance. He thinks he can combat force with force, not realizing that the behavior he promotes (violence in the name of religion) only leads to force against force, ad infinitum. In short, the end he seeks is impossible under the logic his rhetoric demands.
I’d like to argue that many would-be justice seekers fall into the same trap as the Florida gunmaker. Take for example the idealistic young social justice warrior detailed here. She recently got into a public spat with her professor over whether European treatment of Native Americans constitutes “genocide.” She believes it does because her “grandparents told her.” OK. That’s fine. According to the above article though, she also seems to demand that her professor feel the same. That’s not fine.
A closer look reveals that the student’s logic, like that of the Florida gunmaker, is self-defeating. She claims that “I think X because of my experiences, hence everyone should think X.” Because humans are social creatures though—because we never act in a vacuum—she must assume that for her argument to gain traction others must utilize similar logic. Under such a regime her professor is inevitably pushed to mirror her claim: “I think Y because of my experiences, hence everyone should think Y,” he says. This leads to an unproductive exchange. No minds are opened, no growth is achieved. It’s just a shouting match. Which, as the article indicates, is exactly what happened.
So, to draw a tentative conclusion, I would argue that on a purely practical level we always have to be aware of the rhetorical tone we strike and the implications of the widespread adoption of that tone. If we condone violence, others will condone violence. If we refuse to accept multiple truths, others will do the same. In short, in rhetorical engagement it is unreasonable to expect others—be they ISIS or history professors—to act differently than we do.